Wherever people gather, wait, work or shop there’s an opportunity to use Target TV
What is Target TV?
A captive audience is a marketers dream. Finding a simple, cost-effective
way of broadcasting tailored promotional TV programming to that
captive audience is that dream come true. Target TV from SIS
delivers this opportunity. It lets you reach your customers with
TV programming, free from competitive brands and tailored to
their interests and information needs, wherever they are.
Where
there’s an audience there is an opportunity. Supermarkets,
travel agents, fast food chains, shopping malls, railway stations,
airports, hotels, banks…the list is endless.
Target TV is not just limited to TV sets but you can also use plasma display panels, LCD screens, interactive kiosks, computer monitors or any combination of these. Match the display medium with the environment or simply find a new use for existing hardware.
Target TV from SIS gives you total control over what you broadcast, when and where. With SIS’ broadcasting expertise and sophisticated satellite delivery network at your disposal, you can fine-tune your programming – from a single screen to individual scheduling for thousands of screens across your retail network.
Anywhere away from the home where people gather, wait, work or shop there is an opportunity to use Target TV to tell them about your products and services.
Why is Target TV so effective?
Customers respond positively to Target TV. Far from being just passive
entertainment, it actually improves their shopping experience. They become
less aware of the time they’ve spent queuing. They
linger longer to catch the programme. They’re more likely to
make a
booking if up-to-date schedules, availability and pricing are delivered
to them just when they’re in the mood to buy. They’re in
the perfect
place for you to cross-sell and upsell with messages managed right
down to individual screen locations. And because you can give them
information that makes their lives easier and more enjoyable, you
enhance your company’s credibility and reinforce your brand at the same
time.
Nearly all buying decisions are made at the point of sale. Target TV gives you the opportunity to influence that decision to your advantage.
The SIS Solution
Digital signage is an emerging market, and many providers are as
new as the technology. SIS’ heritage and expertise in broadcasting
production, technology and delivery translates perfectly to Target TV. SIS’ complete
bespoke solution includes:
Programme provision:
As one of the world’s leading live television broadcasters and producers,
SIS can create programmes for you at its fully-equipped London studios. Alternatively,
SIS can work alongside independent production companies or buy-in content for
you.
Design and integration:
However complex your broadcasting needs, SIS can handle them. SIS can combine
your existing systems with new hardware and its own back-end to create a
flexible and cost-effective solution. As the leading communications supplier
to the bookmaking industry, SIS has installed systems with tens of thousands
of outlets. National or even pan-European installations are well within SIS’ capabilities.
Delivery:
SIS offers streaming or store and forward technology for the management, distribution
and broadcast of video data to remote sites via satellite. SIS can provide
cost-effective satellite capacity on Sirius 2, enabling secure pan-European
reach to individual sites, groups of sites or full estates. You can update
content as often as you need and you can be sure that SIS’ delivery
is tried and tested.
Case study: 360 Onboard
The drudgery of the daily commute is fast becoming a thing of the
past, thanks to an entertaining, informative on-train TV channel
from media organisation 360 Onboard, using SIS’ Target
TV services.
Commuters on Central Trains, C2C and Southern can
already enjoy a lively mix of news, weather and sports from ITN
along with
specially-commissioned topical, showbiz and business news and
local live travel information. WAGN, Silverlink, Arriva Trains
Wales and
One Railway commuter services will soon be getting the near real-time
programming, which is beamed to stations and forwarded to trains
as they pass through stations.
With such a sophisticated service, 360 Onboard wanted to keep suppliers to a minimum, so SIS handles installation, programme distribution and maintenance. “SIS had the right solution,” says Kieron Walker, Distribution Sales Director at 360 Onboard. “The initial set-up costs are low but the system can be expanded rapidly. SIS really understand what they are doing and add a level of consultancy that we didn’t find elsewhere.”
The benefits of the service are immense. Advertising revenue makes it self-funding for train operators and initial surveys show that commuters enjoy it. It looks like TV on trains is here to stay.
Service and Support
Service and support are as
important to SIS as technology. Whatever the scale of the installation,
SIS has only directly employed and
speciallytrained field engineers in the UK and Ireland – who
are fully versed in health and safety compliance for working in
public spaces. Should you have a problem, SIS helpdesk support
staff man the phones until 10pm during the summer, when your outlets
may be open late. If a problem can’t be resolved over the
phone, an engineer will be sent out to fix it.
All SIS’ logistics
operations are run out of its impressive 36,000 square ft Milton
Keynes depot, which is also a centre for
equipment repair, overhaul and refurbishment. So you can be sure
that SIS will keep your Target TV installation running smoothly
for years to come.
Download,
print or browse the PDF brochure online
For further information on Target TV please contact Daniel Cooper on 020 7696 8676 or by email